Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

Kogan Page , 2017

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O knihe

An Overview of Tools and Techniques The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources include bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.

EAN: 9780749479558
ISBN: 9780749479558
Vydavateľstvo: Kogan Page
Autori: Steven Struhl
Rok vydania: 2017
Počet strán: 272
Väzba: paperback
Rozmer: 234 x 157mm,420grams
Jazyk: Anglický

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