Essentials of Corporate Communication:

Essentials of Corporate Communication:

Charles J. Fombrun Cees B.M. van Riel

Routledge; 1 edition , 2007

Bežná cena: 56,65 € Naša cena: 53,82 € (ušetríte: 5%)Študenti: 49,85 € (ušetríte: 12%)

O knihe

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

EAN: 9780415328265
ISBN: 9780415328265
Vydavateľstvo: Routledge; 1 edition
Autori: Charles J. Fombrun Cees B.M. van Riel
Rok vydania: 2007
Jazyk: Anglický

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