Reputation Management

Reputation Management

Helio Fred Garcia John Doorely

Routledge; 3 edition , 2015

Bežná cena: 77,25 € Naša cena: 73,39 € (ušetríte: 5%)Študenti: 67,98 € (ušetríte: 12%)

O knihe

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

EAN: 9780415716284
ISBN: 9780415716284
Vydavateľstvo: Routledge; 3 edition
Autori: Helio Fred Garcia John Doorely
Rok vydania: 2015
Jazyk: Anglický

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