ANGLICKÁ ODBORNÁ LITERATÚRA Marketing, management, ekonomika Rural Marketing
Rural Marketing

Rural Marketing

Concepts and Practices

Dogra Balram (Author)

, 2007

Bežná cena: 38,97 € Naša cena: 37,80 € (ušetríte: 3%)Študenti: 34,29 € (ušetríte: 12%)

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O knihe

Rural marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory. It discusses how the students of marketing can tap the opportunity in the advancing indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban markets. In-depth data- and case-based analysis of the various aspects of rural marketing makes the treatment real-world and interesting.

EAN: 9780070660007
ISBN: 9780070660007
Autori: Dogra Balram (Author)
Rok vydania: 2007
Väzba: 18.6 x 1.6 x 24.5 inches
Rozmer: paperback
Jazyk: Anglický

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