The Art of Client Service

The Art of Client Service

The Classic Guide, Updated for Today?s Marketers and Advertisers

Robert Solomon

John Wiley and Sons (JL) , 2016

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52 THINGS EVERY ADVERTISING AND MARKETING PROFESSIONAL SHOULD KNOW PRAISE FOR THE ART OF CLIENT SERVICE "Show me an account person who can deliver even half of the qualities Robert outlines in this book and I?ll double their salary and hire them on the spot. Ignore this book at your peril. It?s a gem that every agency person, and every client should read." Don Neal, Founder and CEO, 360 Live Media "The best businesses solve for the customer. Robert Solomon gets that. The Art of Client Service is a great guide for marketers and managers looking to evolve their way of thinking to meet the needs of new customer expectations." Brian Halligan, and HubSpot "In an industry where excellent client service separates the good from the great and can alter the fate of an agency, Robert Solomon?s The Art of Client Service should be considered obligatory reading for all client facing advertising executives. Solomon succinctly imparts both applicable and actionable advice for professionals at all levels of the business. His book is nothing short of indispensable." Elizabeth Furze, Managing Partner, AKA NYC "For at least the past five years, every employee of DiMassimo Goldstein gets a computer, a chair and a copy of The Art of Client Service by Robert Solomon. If they read it and put its principles into action, we let them stay." Mark DiMassimo, Chief, DiMassimo Goldstein "The Art of Client Service is, quite simply, the only book account people need to understand what it takes to build and maintain great client relationships in the advertising, marketing, digital and social media worlds. Robert Solomon has distilled a long, successful career into an insightful, entertaining and deceptively powerful little book that is required reading for every member of Brandmuscle?s client service team." Clarke Smith, Chief Strategy Officer, Brandmuscle

EAN: 9781119227823
ISBN: 9781119227823
Vydavateľstvo: John Wiley and Sons (JL)
Autori: Robert Solomon
Rok vydania: 2016
Počet strán: 288
Väzba: Hardback

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