The Oxford Handbook of Corporate Reputation

The Oxford Handbook of Corporate Reputation

Michael L. Barnett and Timothy G. Pollock

Oxford University Press; Reprint edition , 2014

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O knihe

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?

EAN: 9780198704614
ISBN: 9780198704614
Vydavateľstvo: Oxford University Press; Reprint edition
Autori: Michael L. Barnett and Timothy G. Pollock
Rok vydania: 2014
Jazyk: Anglický

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