Enterpreneurship and Small Business

Enterpreneurship and Small Business

Paul Burns

Red Globe Press

Bežná cena: 70,20 € Naša cena: 66,69 € (ušetríte: 5%)Študenti: 61,78 € (ušetríte: 12%)

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O knihe

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author’s engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses.

Edícia: 4th Edition
EAN: 9781137430359
ISBN: 9781137430359
Vydavateľstvo: Red Globe Press
Autori: Paul Burns
Počet strán: 584
Väzba: Paperback
Jazyk: Anglický jazyk

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