There is an opinion that boring, dry, overloaded with complex sentences text is serious, while easy and pleasant to read is not. However, this is not the case. Analytical text can be elegant and fascinating, and what most substantial - to cause changes in actions or consciousness. Being able to write such a text is a useful skill in the modern world. In this book, analyst Kateryna Zarembo and a group of researchers from the National University of Kyiv-Mohyla Academy, the Ukrainian Catholic University, and the Kyiv School of Economics life the veil of analysts' work, scrutinizing the analytical text from design and purpose to structure and evaluation. The authors will show how to conduct the necessary research analysis, construct arguments, choose a writing style and not only get interest but also convince your audience.