Gut Feelings

Gut Feelings

GERD GIGERENZER

Penguin , 2010

Bežná cena: 14,65 € Naša cena: 13,92 € (ušetríte: 5%)Študenti: 12,89 € (ušetríte: 12%)

Vypredané

O knihe

Think less - and know more. A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work? In "Gut Feelings" psychologist and behavioral expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. He explains that, in an uncertain world, sometimes we have to ignore too much information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you why gut thinking can change your world.

EAN: 9780141015910
Vydavateľstvo: Penguin
Autori: GERD GIGERENZER
Rok vydania: 2010
Jazyk: Anglický

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