ANGLICKÁ ODBORNÁ LITERATÚRA Marketing, management, ekonomika Making Markets
Making Markets

Making Markets

How Firms Can Design and Profit from Online Auctions and Exchanges

E. Van Heck

McGraw-Hill , 2002

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O knihe

Markets are transitioning from place to space-but as the collapse of the initial B2B boom demonstrated, the journey won´t be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: Success in the marketspace will require new ways of operating, and participation won´t be optional.

EAN: 9781578516582
ISBN: 1578516587
Vydavateľstvo: McGraw-Hill
Autori: E. Van Heck
Rok vydania: 2002
Počet strán: 240
Väzba: Hardcover

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