Open Business Models

Open Business Models

H. W. Chesbrough

Gardners Books Ltd , 2006

Bežná cena: 32,20 € Naša cena: 30,59 € (ušetríte: 5%)Študenti: 28,34 € (ušetríte: 12%)

Odosielame najneskôr do 14 dní vložiť do košíka UNIKLUB 31 (28)

O knihe

In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organisations, business leaders must adopt a new, open model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilised home-grown IP to other organizations.In Open Business Models, Chesbrough takes readers to the next step - explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company´s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models - including Procter and Gamble, IBM, and Air Products. In addition, Chesbrough introduces a new set of players - innovation intermediaries - who facilitate companies´ access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that centre their business model on innovation and IP. This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies - wherever in the world they are found.

EAN: 9781422104279
ISBN: 1422104273
Vydavateľstvo: Gardners Books Ltd
Autori: H. W. Chesbrough
Rok vydania: 2006
Počet strán: 256
Väzba: Hardcover

Hodnotenie čitateľov

Vaše hodnotenie: