The Art of Digital Marketing

The Art of Digital Marketing

The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Ian Dodson

John Wiley and Sons (JL) , 2016

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O knihe

THE COMPREHENSIVE GUIDE TO UNLOCKING THE ESSENTIAL ELEMENTS OF DIGITAL MARKETING "Vodafone?s marketing community has responded well to the DMI offer. In particular the content is relevant and up to date, it?s global and the opportunity to gain a recognized certification that complements the existing skill–set is highly attractive." Mohsin Ghafoor, Vodafone From the Digital Marketing Institute comes a key resource that not only corresponds with the Institute?s certification program but will also enlighten and inspire anyone who is interested in accessing the power of digital marketing. The Art of Digital Marketing is designed to be both practical and comprehensive. It contains the key concepts of digital marketing, the best practices of leaders in the field, and offers a review of the most current trends. In addition, the text offers a wealth of action plans and exercises that are designed to develop the skills needed to become effective digital marketers that produce consistent measurable results. Discover why the key to reaching today?s empowered customers is to "Start with the customer and work backwards." Digital marketing departs from outdated marketing techniques and The Art of Digital Marketing offers a proven framework that outlines a clear pathway for reaching and retaining empowered consumers. The Art of Digital Marketing shows how to attract customers by talking to your customer through their cellphone, exciting their imagination with Digital Display masterpieces, delving into their psyche through SEO research, and intriguing them with email marketing that speaks to their own particular interests. This essential resource is written for a new breed of marketing professionals who recognize the power of the individual, and who understand and appreciate how digital works to implement customer–centric marketing strategies.

EAN: 9781119265702
ISBN: 9781119265702
Vydavateľstvo: John Wiley and Sons (JL)
Autori: Ian Dodson
Rok vydania: 2016
Počet strán: 400
Väzba: Hardback

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