Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Features Up-to-Date Material: ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses the latest I.M.C. methods, research, and practices--including social, ethical, regulatory, and international dimensions--to give students a comprehensive picture of I.M.C. today.Emerging Practices: I.M.C. coverage would not be complete without discussions of online, mobile, viral, and social media practices and options, making INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, 9E International Edition the most current text of its kind.Interesting Insights: Chapter-opening features entitled, "Marcom Insights" introduce students to the topics with practical, professional guidance.Contemporary Ads: Turning products into household names, campaigns in the readings demonstrate effective advertising, while special "I.M.C. Focus" boxed features draw student attention to a variety of brilliant ads, and illustrate key I.M.C. concepts with real-company situations.Global Features: "Global Focus" boxed features enhance the text''s global marketing perspective, and spotlight unique international applications and impacts on I.M.C. campaigns.