ANGLICKÁ ODBORNÁ LITERATÚRA Marketing, management, ekonomika Consumer Behavior
Consumer Behavior

Consumer Behavior

Rôzni autori (editori)

Thomson Learning , 2010

Bežná cena: 56,32 € Naša cena: 53,50 € (ušetríte: 5%)Študenti: 49,56 € (ušetríte: 12%)

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O knihe

An authoritative and research-based treatment of consumer behaviour, backed by up-to-date coverage of new media, technology and e-commerce. Greater coverage of marketing strategy and decision making has been added, and text revisions have enhanced accessibility.

EAN: 9780324834277
Vydavateľstvo: Thomson Learning
Autori: Rôzni autori (editori)
Rok vydania: 2010
Jazyk: Anglický

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