ANGLICKÁ ODBORNÁ LITERATÚRA Marketing, management, ekonomika Corporate Reputation and Competitiveness
Corporate Reputation and Competitiveness

Corporate Reputation and Competitiveness

Rui Da Silva Rosa Chun

Routledge; 1 edition

Bežná cena: 50,40 € Naša cena: 47,88 € (ušetríte: 5%)Študenti: 44,35 € (ušetríte: 12%)

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O knihe

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.

Edícia: 2015
EAN: 9781138861169
ISBN: 9781138861169
Vydavateľstvo: Routledge; 1 edition
Autori: Rui Da Silva Rosa Chun
Jazyk: Anglický

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