ANGLICKÁ ODBORNÁ LITERATÚRA Marketing, management, ekonomika Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Geoffrey A. Moore

, 1998

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O knihe

In Crossing the Chasm, Geoffrey Moore, the world?s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

EAN: 9781841120638
ISBN: 9781841120638
Autori: Geoffrey A. Moore
Rok vydania: 1998
Počet strán: 238
Rozmer: 2.5 x 15.2 x 22.9cm
Jazyk: English

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