ANGLICKÁ ODBORNÁ LITERATÚRA Marketing, management, ekonomika E-Marketing
E-Marketing

E-Marketing

6. vydanie (ISE)

STRAUSS&frasl, EL-ANSARY

Pearson Education , 2011

Bežná cena: 125,99 € Naša cena: 119,69 € (ušetríte: 5%)Študenti: 110,87 € (ušetríte: 12%)

Vypredané

O knihe

Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

EAN: 9780132806466
Vydavateľstvo: Pearson Education
Autori: STRAUSS&frasl, EL-ANSARY
Rok vydania: 2011
Jazyk: Anglický

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