PRAISE FOR HACKING MARKETING "A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry." RAM KRISHNAN, SVP and CMO, PepsiCo "Creates a compelling model for how to think about the intersection of marketing and our digital world. It helped me rethink the way I approach my role as a CMO." JOHN L. KENNEDY, CMO, Xerox Corporation "Marketing success is based on the experience it delivers, and now Scott Brinker lays out a terrific manifesto about how to rethink the operations underlying it." DAVID C. EDELMAN, Principal, McKinsey & Company "An original take on how the management of marketing must transform to keep pace with our increasingly digital world. It?s a must–read for anyone looking to stay relevant in this modern marketing era." ANN HANDLEY, Chief Content Officer, MarketingProfs "A must–read operating manual for CMOs who want to lead in the digital age." AJAY AGARWAL, Managing Director, Bain Capital Ventures "We are all digital now. Scott makes it easier than ever for smart marketers to ask the right questions and to discover what they need to know now." SETH GODIN, author, All Marketers Are Liars