Emphasises the policy questions implicit in Industrial Organization, examining both EU Competition Policy and US Antitrust, making the book suitable for policy-oriented modules. Economic history and the history of economic thought are discussed, where relevant, so that students can understand where we are today by appreciating how we got here. Discussion of experimental tests of economic models makes it possible to incorporate classroom tests into modules. Classic and contemporary examples are used throughout and are designed to show the key theories examined in the book in action. Industrial Organization is a central branch of microeconomics that has historically provoked a great deal of debate among economists. Steve Martin draws on this debate and economic history in order to examine the economics of markets, industries and their participants and in doing so addresses the implications for public policy towards business behaviour. Industrial Organization in Context leads students through the essential concepts that are central to understanding the strategic behaviour of firms and the policy questions at the heart of Industrial Organization. It takes an international approach, examining both US Antitrust and EU Competition Policy and their development. Classic and contemporary examples serve to illustrate the theory and experimental tests of models help students to study economic questions.