Inside Her Pretty Little Head looks in-depth at the female target audience and the huge opportunities that can be realised when sectors and brands are analysed through the lens of female motivation and need.   It provides an inspiring and plain-speaking guide to:   The differences between men and women in motivation, decision making, and information processing The composition and character of successful female brands The female purchasing process and media networks The creative work that appeals to women Shaping corporate culture in order to better realise the female opportunity