International Business

International Business

Global (10) Edition

Charles Hill

McGraw Hill Higher Education , 2014

Bežná cena: 80,21 € Naša cena: 76,20 € (ušetríte: 5%)Študenti: 70,59 € (ušetríte: 12%)

Vypredané

O knihe

NEW! INSIGHT ENABLED: CONNECT Plusfor International Business offers easily-interpreted visualisations of student performance and assignment efficacy through McGraw-Hill's Connect Insight. Designed for your tablet or desktop computer, Insight helps you optimize your time by showing you the students and assignments that can benefit most from your attention. APPLICATION RICH New! Cesim Global Challenge International Business and Strategy Simulation - Helps students understand the interaction and complexity of the international business environment. It focuses on creating long term, sustainable, and profitable growth of a global technology company. Student teams make decisions about technology-based product roadmaps, and global market and production strategies involving economics, finance, human resources, accounting, procurement, production, logistics, research and innovation, and marketing. For more information and to view a recorded Webinar visit: http://bit.ly/18sIDtq CURRENT & RELEVANT Charles Hill's Writing Style - The author's passion for the shines through in his conversational writing, the anecdotes, and rich, current examples woven throughout, which makes International Business accessible for all students. How & Why-International Business explains how and why the world's countries differ by presenting a review of economics and politics of international trade and investment and the functions and form of the global monetary system. Unlike other products, it examines strategies and structures of international businesses and assesses the special roles of an international business's various functions. Integrated Topic Coverage - Integration has been achieved by organising material so each chapter builds on the material of the previous in a logical fashion. Relationships of new materials to topics discussed earlier are pointed out to students to reinforce their understanding and reinforces understanding of integrated whole. NEW! LearnSmart-Ensures your students are learning faster, studying more efficiently, and retaining more knowledge. It pinpoints concepts the student does not understand and maps out a personalised study plan for success. Based on students' self-diagnoses of their proficiency, LearnSmart intelligently provides students with a series of adaptive questions. This provides students with a personalised one-on-one tutor experience.

EAN: 9780077163587
ISBN: 9780077163587
Vydavateľstvo: McGraw Hill Higher Education
Autori: Charles Hill
Rok vydania: 2014
Jazyk: Anglický

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