Is overemphasizing profit costing you money? Most organizations shoot themselves in the foot by trying to drive growth through financial incentives. That approach rarely works. Leading with Noble Purpose reveals the true catalyst for revenue growth, competitive differentiation and employee engagement. That catalyst is Noble Purpose. "McLeod shows leaders how to win the hearts and minds of customers, employees and shareholders. Highly recommended." LEYLA D. SEKA, SVP and GM, desk.com at salesforce.com "Ever wonder if your work really matters? You?re not alone. Huge numbers of employees are disengaged from their jobs and companies. Now Lisa McLeod has identified the cause: lack of purpose. When work is stripped of joy and meaning, performance plummets, customer service deteriorates, and profits shrivel. Leading with Noble Purpose shows leaders how to reignite emotional engagement." DANIEL H. PINK, Author of Drive and To Sell is Human "Other leadership books tell you that to rally your team you need a higher purpose. Leading with Noble Purpose shows you how to get that done." MARSHALL GOLDSMITH, Author of Triggers and What Got You Here Won?t Get You There "Rarely does a book come along that causes you to say, ?You had me at the preface!? Leading with Noble Purpose is a poignant and powerful wake–up call to stop leading with superficial form and start leading with compelling substance. It is a strategy for success and a rallying cry for sanity and soul in how we run any business. McLeod writes with the profound wisdom and practical counsel you don?t want to miss." CHIP R. BELL, Author of Sprinkles: Creating Awesome Experiences Through Innovative Service Using the same engaging conversational style that packs her speaking engagements around the world, leadership expert Lisa Earle McLeod shares the nuts and bolts of how to bring Noble Purpose to life in every corner of your organization while reigniting your own passion for work.