Practical Guide to Enterpreneurship

Practical Guide to Enterpreneurship

Michael J. Morris

Kogan Page , 2012

Bežná cena: 34,98 € Naša cena: 33,24 € (ušetríte: 5%)Študenti: 30,79 € (ušetríte: 12%)

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O knihe

A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller Starting a Successful Business by the same author, it\`s ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.

EAN: 9780749466886
Vydavateľstvo: Kogan Page
Autori: Michael J. Morris
Rok vydania: 2012
Jazyk: Anglický

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