ANGLICKÁ ODBORNÁ LITERATÚRA Marketing, management, ekonomika Social Media Law for Business
Social Media Law for Business

Social Media Law for Business

Glen Gilmore

McGraw-Hill Professional , 2014

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O knihe

How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape.

Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right."-- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

EAN: 9780071799607
ISBN: 9780071799607
Vydavateľstvo: McGraw-Hill Professional
Autori: Glen Gilmore
Rok vydania: 2014
Počet strán: 272
Jazyk: Anglický jazyk

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