The Lean Startup

The Lean Startup

Eric Ries

Random House , 2011

Bežná cena: 24,82 € Naša cena: 23,58 € (ušetríte: 5%)Študenti: 21,84 € (ušetríte: 12%)

Vypredané

O knihe

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on \`validated learning,\` rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it\`s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

EAN: 9780307887894
Vydavateľstvo: Random House
Autori: Eric Ries
Rok vydania: 2011
Jazyk: Anglický

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