Think of the toughest problems in your organization or community. What if they\`d already been solved and you didn\`t even know it? In The Power of Positive Deviance, the authors present a counterintuitive new approach to problem-solving. Their advice? Leverage positive deviants the few individuals in a group who find unique ways to look at, and overcome, seemingly insoluble difficulties. By seeing solutions where others don\`t, positive deviants spread and sustain needed change. With vivid, firsthand stories of how positive deviance has alleviated some of the world\`s toughest problems (malnutrition in Vietnam, staph infections in hospitals), the authors illuminate its core practices, including: Mobilizing communities to discover \`invisible\` solutions in their midst Using innovative designs to \`act\` your way into a new way of thinking instead of thinking your way into a new way of acting Confounding the organizational \`immune response\` seeking to sustain the status quo Inspiring and insightful, The Power of Positive Deviance unveils a potent new way to tackle the thorniest challenges in your own company and community.