ANGLICKÁ ODBORNÁ LITERATÚRA Marketing, management, ekonomika The Reputable Firm
The Reputable Firm

The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals)

Pekka Aula and Jouni Heinonen

Springer; 1st ed. 2016 edition

Bežná cena: 58,50 € Naša cena: 55,58 € (ušetríte: 5%)Študenti: 51,48 € (ušetríte: 12%)

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O knihe

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’?tre and a guarantor of trust.

Edícia: 2015
EAN: 9783319220079
ISBN: 9783319220079
Vydavateľstvo: Springer; 1st ed. 2016 edition
Autori: Pekka Aula and Jouni Heinonen
Jazyk: Anglický

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