Understanding Marketing

Understanding Marketing

Harvard Business School Press Pocket Mentor

McGraw-Hill , 2010

Bežná cena: 9,10 € Naša cena: 8,65 € (ušetríte: 5%) Študenti: 8,01 € (ušetríte: 12%)

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O knihe

Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: * Grasp and navigate the basic elements of a marketing strategy and plan * Understand your markets * Plan effective marketing programs, advertising campaigns, and sales promotions

ISBN: 142212892X
Vydavateľstvo: McGraw-Hill
Rok vydania: 2010
Počet strán: 96
Väzba: paperback

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